Apart from the pixel perfect screen resolution and the elegant design of the frame, this Television ir really just about one thing - dynamic Ambilight Spectra, which consists of 126 individual tri-coloured lights around the perimeter of the screen, which light up to match the hue and intensity of the screen they are adjacent to.
Philips introduced Ambilight in 2004, and here follows a potted history:
- Ambilight mono (aka Ambilight 1): the same light effect is applied left and right of the screen, no light is applied to the top and bottom of the screen
- Ambilight stereo (aka Ambilight 2): the left and right side of the screen have separate light effects, no light is applied to the top and bottom of the screen
- Ambilight surround (aka Ambilight 3): the left, right and top side of the sceen have separate light effects, no light is applied to the bottom of the screen
- Ambilight full surround (aka Ambilight 4): all sides of the screen have separate light effects
- Ambilight Spectra: A successor of the Ambilight technology debuted in Philips Aurea TVs, it includes an Active Frame consisting of 126 LEDs that light up in different colours within the same border
I have viewed demos of this Television half a dozen times now, and the viewing experience is just fantastic; no other television manufacturer has anything like it.