|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The core of Affino handles all essential site management and promotional activities
|
Overview
Two modules have been recently amalgamated into the new Affino Pro. Of course the core of the solution is still the structure, content and user management interfaces and functionalities, as well as the groundbreaking Design Centre, multiple article types, micro-site handling and Keyword Manager / SEO Automation.
Along with this come all the essential Affino ePromotions elements - Campaign Management, Competitions, Content Subscriptions, Content Syndication, eCards, Newsletters, Showcase and Social Bookmarking.
Benefits of Affino Pro
- Control all your website activities from a single, seamless, dynamic interface
- Control all your website activities in-house
- Edit content, structure, settings and design from the display-side of your website
- Have a greater oversight of what takes place on your wesbsite - in real time
- Run multiple sites from a single Affino licence
- Instantly adapt and transform your site with Design Centre
- Set up SEO Automation for auto-meta-tagging and indexing and increased search engine referrals
- Actively drive traffic to your website
- Increase repeat visits to your site
- Finely target and segment your various different consumer audiences
Key Components:
|
Control Centre
Powerful management interface with kinetic scrolling, instant search, activity highlights panels, and 11 specific activity-focused control areas - Publish, Promote, Communicate, Media, Structure, Site Tree, Design, Commerce, Analyse, Security, Settings
Design Centre
Revolutionary drag-and-drop design implementation interface, featuring skins, design Object, 60+ design elements, design menus, design styles, scripts, article profiles and templates
Application Bar
Affino's display-side management tool gives instant access to all parts of Control Centre, as well as allows you to update Content, Settings, Design, and Text Prompts live from the display-side; you can also pop-up Dashboards, and your essential Community Tools
Keyword Manager / SEO
Set up a speficic keyword hierarchy for your site, which then auto-indexes against all your content and search results for vastly improved search engine referral impact
Analysis Dashboards
Affino has 3 different Dashboards - the full system one, a Page Dashboard and a Personal Dashboard for Community / My Store Users. The full dashboard can be completely customised with 50 different configurable widgets and options to save, export and share your Dashboard analysis
Campaign Management
Affino's Campaign Manager gives you 6 placement areas on the Design Interface to place a variery of creative executions - both in the framework and within the central content also; utilising campaign themes, campaigns, creatives, creative types, creative pools and advertiser accounts. You can also run search campaigns, as well as integrate campaign delivery with 3rd party advertising providers like DoubleClick
Competitions
There are 4 types of Affino Competitions - Standard, Dynamic Form, Java Script and Link. Only the first collates competition entrants and automatically selects winners who have chosen the correct multiple choice answer. All other competition types require varying degrees of manual intervention - competitions are supreme in driving traffic to your site
Content Syndication / Subscriptions
Affino supports Atom 1.0 and RSS 2.0 syndication and aggregation formats, as well as email subscription on Sections (where enabled). This means that customers can sign up to receive a variety of notifications and updates in a format of their choice
Newsletters
Design and schedule automated as well as manually despatched newsletters - which pull through existing site content and features. Newsletters includes extensive analysis and secondary processing - for further defining and splitting out separate, specific target groups
Social Bookmarking
Share and distribute your Affino site content via a variety of social portals and gateways. Increasingly important in the era of Social Media - Twitter, Facebook, Digg, Yahoo Buzz and the like. You can see Comrz's selected Bookmarkers at the base of this content panel:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
