For the first time, Affino runs great on mobiles and tablets. It’s been a long-term project we’ve been working on for the past two years, and it will be a year or so until everything is likely to be perfect across all mobile platforms.

For anyone working in mobile, it’s a minefield, and lots of decisions have to be made along the way. I’ve posted previously about how under-developed mobile browsers are, but that has largely changed in the past year. For the most part they’re now great, in particular Safari on iOS and Chrome on Android.

With Affino 7 out initial target devices are the latest generation IOS (iPhone / iPad) and Android (mobile / tablet) devices. Mobile browsers will continue to improve in their capabilities and standards support.

When we brought out the alpha version of our mobile tech last year we did all kinds of optimisations to work around limitations with iOS 4 / Android Browser. Apple and Google have since then updated their platforms a couple of times (4 in the case of Google) and the browsers are far better than before. A side effect of the updates though was that all of the work-arounds we did for earlier mobile browser versions were broken when those browsers were fixed.

It has lead us to a principle for our mobile platform development which is that we won’t code for mobile browser bugs, instead we will do our best to work around the issues, and if that is not possible then the expectation is that the mobile browsers will be fixed soon enough.

We’ve tested Affino 7 on a lot of mobile devices. Many different Android phones and tablets (most of the leading ones and all Nexus devices), half-a-dozen iOS variants from old iPhones to the latest iPods / iPads and iPhones. We have also tested Affino on Windows Phone 7 and the Kindle HD. Both WP7 and the Kindle have some minor issues, but these issues are platform specific and the expectation is that they will be solved by Microsoft / Amazon respectively.

In practice 90% of users and above should have a great experience using Affino on their mobiles, and now that we’ve completed the initial phase of mobile optimisation, we will be accelerating to roll out mobile optimisations throughout all Affino’s interfaces both on the Control and Display sides.

Our priority for Affino 7 has been to make the most productive platform available for running your business online. The integrated nature of Affino means you only have to manage your community, content, products, design, , promotions and analytics in one place. This is by far the most effective approach for managing an online business. What we have done with Affino 7 is to improve in every way how how you manage your online business.

Affino 7 has a New Control Centre, with the pages delivered by a New Page Generation Engine, and it runs on a New Cloud Architecture, all with the intent to deliver the best Social Commerce platform on the market today.

New Look Affino

We’ve brought together great productivity ideas from the Affino user community and the Comrz team. It has meant re-styling, re-factoring and re-architecting Affino from the ground up to be more productive and easier to learn. Affino 7 also has a great new minimalist look, and now works great on tablets and mobile devices. With Affino 7 we’ve set a new baseline which means that every new element we roll out in Affino will be that much better.

Affino has a brand new Control Centre and Live Edit tools. It is now optimised whether you’re using it on a desktop, laptop, tablet or mobile device, so you can use it anywhere any time. We’ve really raised the bar for every management interface in Affino. You fill find almost every task easier to do, with great new short-cuts, lookups, help items, searches, lists, entry forms, and navigation elements.

Affino has been brought right up to the leading edge with it’s platform support. It now runs on the latest technology which means it is faster, more reliable and more scalable than ever before. It also means that the Comrz team will be able to accelerate the development of the Affino platform in the weeks and months ahead.

There’s a great new Design Centre. The Design Objects are now completely managed within native browsers with no Flash requirement. All the Design Control screens have seen significant updates and Affino now has better than ever custom CSS support. We’ve also introduced some much needed enhancements such as padding on Design Cells and full Font styling, along with a breakthrough ability for you to be able to secure each and every Design Element

The Affino 7 Control Centre will build on familiar metaphors. Behind the scenes it’s all change though with every single screen having been updated.

You will be more productive at doing almost any management task, whatever the context.

New Look

Expect a great new look. It’s a natural evolution for Affino, and is better suited to the mix of desktop and mobile environments Affino is used in. It will also be faster.

No Screen Left Behind

We have been on a year-long process of updating every Control screen to be more effective at delivering what is needed. We will complete that process in Affino 7, with dozens of interfaces becoming much more useful.

Frameless

One of the biggest compromises we made with the Affino Control Centre was using frames to display the navigation elements. This was essential at the time to allow for dynamic drill-down navigation, but it meant that the URLs were no longer representative of what you were doing.

Frames are deprecated, they’re on the way out. Although they’re still supported by browsers they are no longer the best way to do things. HTML 5 offers us better alternatives. This will mean though that you will need a modern browser to manage Affino sites. IE7 doesn’t cut it any more.

Control/Promotion

You will be able to directly link through to any management screen using simple URLs. No more clicking around required.

Also when you share a URL, it will be exactly the screen you’re referring to. Something which will be particularly useful for support.

There is a massive benefit for Affino development with this approach in that we can now run a great deal more automated tests on the Control Centre, which should ensure higher quality levels all round.

Security

We’re working through every control screen again to ensure that the highest level of security is in place for each one. Since nothing is more important.

Less Flashy

Since Flash simply doesn’t work on mobile devices any more (and never really did) we’ve been busy removing it for the past year and a half. Affino 7 sees the removal of all but two Flash control elements (Dashboards and the Media Editor) which will be converted to HTML 5 in the following release.

Design Centre

For any online business to succeed and remain relevant, you need to continuously review what is and isn’t working. At a minimum you shuld do an annual review where you check your assumptions and apply your learnings for the year.

We’re often asked to help work through this process. Below is a useful checklist when you’re looking to update your online business.

Target Market

The most important element is identifying your target market, i.e. who’s your ideal client, the second level client, third level client etc.

You need to identify the tone of your site, i.e. if your site were a person who would they be: gender, age, look, way of speaking.

It’s well worth checking out Stefan’s excellent Brand Profile Creation piece for more details.

Barriers

The most important barrier you have to overcome when setting up an onine business / website, is Trust. You have three key barriers that users have to overcome:

• users need to get to trust your brand
• you (i.e. the people on / behind the site)
• and the products / services you’re selling.

You have to put enough information online so that users who do not know you / your brand / your products are able to buy into them.

It’s essential that you take your customers’ perspective on this, don’t assume they have any knowledge of who you are unless your company / brand is a household name already.

Revenues

What are going to be your revenue drivers?

Rank them in order, e.g. subscriptions, service / product sales, ad revenues.

These define the priority in how they will be showcased / ordered.

Priorities

What are the priorities you have with the website, e.g. customer experience, client sign-ups, revenues, usage growth

These determine a lot how you build your pages and what you showcase.

In our experience the simpler the proposition and presentation, the more likely business will take off online.

Hooks

What are going to be the hooks that bring people back to your site regularly, e.g. blogs, news, stats, tools.

Do an analysis of what’s driving the most traffic on your current site.

Without these hooks, people won’t see what else you have to offer.

Affino 6.0.15 Release - Ecommerce, Usability and Recruitment

This release is the culmination of seven months work on the new Optimised Affino Checkout. During the course of the last six months we have rolled out dozens of incremental improvements (and fixes) to the checkout process to drive higher conversion rates. The checkout experience has been taken to the next level with a complete revamp for simple, fast checkouts. We’ve also rolled out a new ecommerce engine, greatly simplified the ecommerce setup and made many nuanced enhancements to the whole ecommerce experience.

We continue our focus on Usability with in-context Help and Feature guides in each Control Centre. We have also greatly improved the process for setting up and running multiple Affino sites on a single Affino instance. Hundreds more elements have been made more intuitive than they were previously, and a lot of rough edges have been smoothed in this release.

Recruitment also sees a great leap forward with dozens of essential enhancements, including a great new Job Search Design Element, recommended jobs, refined CV handling and much more.

Affino’s style has also subtly improved in this release. Many elements now look better than before, in particular Affino Design Elements, but also the font sizes and proportions, many notifications, most ecommerce and recruitment elements, member search, the funding platform and events.

Upgrade Guidance

This is a Major update which sees amends to everything from registering, logging in, adding to the basket, checking out, member’s profiles, all Design Elements and much more. It is essential that you set aside time to review your site after the update. Ensure that you liaise with your Account Manager prior to the update and update during Comrz support hours to ensure a rapid response to any issues.

Note: you are strongly advised to become familiar with the new checkout on Public Staging prior to updating to this release. It is a complete reworking of how it works and it’s essential that you are prepared for the changes.

It is essential that you run through the complete update process starting with the Affino Updater, followed by the System Update, Re-Initialise Site, Design Element Update, Skin Update and finally Clear Guest Cache; all of which are available on