Many people don’t realise quite how many ways you can have to derive revenues through your online presence. In this article we focus on generating revenues from and through a website and its associated online activities. There are other ancillary monetizing streams like App creation and merchandising, but these typically require additional resources and expertise so they are omitted on this occasion.
We always encourage our solution customers to consider their own consumers’ onsite journeys. Obviously you have several different types of consumer: Suspect > Prospect > Customer > Regular > Advocate - and each will use the website in their own different variety of ways. Early stage consumers are more interested in prospecting, research and validation, whilst latter stage consumers require their own voice and a dialogue / input with the site owners and other site members.
It’s fascinating to see how Amazon, Apple and Google have evolved their offerings and ramped up their customer bases. If we take Amazon as an example - with its gradual evolution from hard copy to digital formats (eBooks, Music & Video) and the creation of devices (Kindle) to consume those services. Apple and Google have always been digital players so their evolution was much more straight-lined. Although each has come from the opposite side of the spectrum - Apple moving from digital devices (computers initially) into digital services, whilst Google evolved the other way round - from services into devices. All three companies though are highly proficient at monetizing different touchpoints and activity centres.
All website owners should be tuned into a similar mindset - if you are a solid products player, you need to evolve digital offerings as the marketplace is becoming more and more ’mobile-oriented’. As a digital services provider - which category all websites fall into now, you cannot get away from focusing on the mobile devices with which consumers will increasingly consume your products and services.
Most people think of monetizing in terms of either straightforward ecommerce or advertising sponsorship. There are however many more ways to accrue revenues if you have the correct type of website platform. Here are some of the key examples:
Charge for site / area access / membership - e.g. access to
An interesting piece on Econsultancy indicates the key reasons for Shopping Basket abandonment, which Experian estimates is costing UK retailers £1bn+ each year. In an online survey conducted by Econsultancy and TolunaQuick, 44% of customers indicated that they had abandoned a purchase, and cited high delivery charges as the key reason.
Results and key questions as follows:
After adding items to your basket, what would make you abandon your purchase?
77% - High delivery charges
55% - Technical problems
49% - Prices too high
26% - Needing to register before buying
Once you are in the checkout process, what would deter you from completing the purchase?
71% - Hidden charges
58% - Concerns about payment security
44% - Technical problems or slow loading pages
37% - The process takes too long
33% - Lack of contact details
26% - Difficulty filling in forms
23% - Security features such as Verified by Visa or MasterCard SecureCode
How to combat the key causes of Shopping Basket Abandonment
No surprises! Be upfront and transparent about all charges
Always try to give at least 2 delivery options, e.g. cheaper normal post and more expensive express courier
Always try to give at least 2 payment options, e.g. PayPal and Credit Cards
Have an SSL Certificate on Checkout, Registration and Login - most shoppers will be reassured by HTTPS designation in browser
Belong to a relevant retail association - e.g.ABTA or Internet Shopping is Safe
Sign up to Trustpilot for unbiased customer reviews
Use a Single Page Checkout - everything simply laid out on a single screen means faster and easier checkout
Allow shoppers to buy with PayPal - without needing to register or logon
Ensure business address is clearly visible - shoppers are far happier doing business with someone they can place geographically
Have a named customer service representative with picture and contact details on site - shoppers are even happier doing business with someone they can put a face to
Our Social Commerce Solution Affino has been engineered to tackle all the key points indicated above - Contact our Business Development Director Marcus Svensson on firstname.lastname@example.org for further insights on Affino’s revenue generating abilities.
We were somewhat surprised to find that the majority of eCommerce platforms cannot easily be set up or extended for Multi-domain Delivery. By this I mean the ability to target different market segments - whether geographic or other specialisation, by adjusting settings on the same site licence.
The Affino Social Commerce Solution offers just such an ability out-of-the-box; we call it a ’Zone’. You can set up numerous Zones on your Affino site licence - all with different URLs or domain subsets and all with unique design and content. Affino further has built-in tools like ’Structure Copy’, ’Restructure’ and ’Design Smart Copy’ to make it easier for you to adapt existing content, structure and look-and-feel - to create new targeted derivations.
In this way you can create the absolute optimal experience for each of your key target audiences, without any need for compromise. All retailers agree that you get the best results when you are able to provide each customer segment with their own optimised, dedicated retail environment.
When Gill & Macmillan first deployed Affino, they used their site licence for a single site - their eLearning platfrom eTest.ie. The various Gill and Macmillan sites were spread across several different systems, which meant no resource / content sharing and a much larger management overhead for the admin team. The last few years have seen Gill & Macmillan implement a program whereby all the key sites now run on the same Affino licence; these include:
"At Gill & Macmillan, we have many different parts to our business, so it is essential for us to be able to run multiple stores effectively. Affino allows us to easily set up new stores which we can segregate and tailor exactly to our customers’ needs"
Stuart Bannon, Webmaster, Gill & Macmillan
Affino Multi-domain delivery can best be defined by the 5 following benefits:
When Affino was first launched back in 2000, the central focus was always for the site owners to have full hands-on control over their online retail environments. Affino has always been developed with a view to being a holistic Social Commerce Platform - combining Online Retail with core CMS, Community and Deep Analysis.
Here are some of the essential facets of the Affino Social Commerce Solution which give Affino users more control:
Structure - Set up, copy and adapt multiple nested or fully independent content / product hierarchies. By utilising separate ’Zones’ you can build a Multi-Channel and Multi-Brand Platform with ease
Design Centre - Affino’s Design Centre is still as revolutionary today as it was when first introduced in 2002 - DIY Design Implementation via currently 86 Design Element Widgets, Design Styles, Menus, Frames, Design Objects and Skins, with advanced CSS customisation options available for those who have the skills
Personalisation - Using a combination of Affino’s Granular Security and Assignable Topics with configurable Design Elements, you can set up highly targetted shop fronts with distinct customer journeys
Application Bar / Control Centre - Total control over everything you see onscreen - Affino has extensive settings profiles to give admin users enormous scope for making instant changes
Live Edit / Design Edit - Edit Content, Text Labels and Design Element Settings on the live Display Screen
Sell Almost Anything - Affino has extensive selling abilities, mixing up standard Product Catalogues with Digital Media, Events, Saleable Articles and Memberships - via Granular Security assignment you can pretty much put a price on any of your site activities
Social CRM + Customer Ladder - Have complete oversight over every activity your site users engage in, track them, incentivise and reward them
Instant Analysis - Affino has several bulit-in dedicated Social Commerce analytics tools as well as the wholly configurable Customer Ladder Conversion Events Analysis, and Configurable Analysis Dashboard with 19 dedicated Commerce widgets
Shopping Basket Management - Track and assist customers with their purchases
Core vs Integrated - Affino contains everything you need to run several high level, socially-enhanced stores in a single solution, but it also integrates with 3rd party solutions including
Since it’s origin as an American online bookseller in 1994, Amazon has gone on to conquer the world. In most regions where it is active, it is the pre-eminent Internet Retailer, and now covers near enough every conceivable area of shopping, albeit not equally in every territory.
I’ve been an Amazon Prime Member for some time now, and alongside the Ocado Smart Pass, consider this an everyday essential service! I love the ease at looking something up, and fire and forget ordering with next-day noon delivery in almost all cases - even Sunday to Monday ordering on occasion.
There are many reasons how and why Amazon still maintains its lead:
Range - The Range of goods on Amazon is without equal
Price - In most cases (certainly not all though) Amazon has one of the lowest price points available - particularly for Books / Music / Video / Games
Stock - Amazon typically has a larger stock, so it’s less likely to sell out of the item/s you want
Delivery - Plenty of delivery options including same and next day delivery, even with the option of secure lockers and 3rd party location pick-up points
Reliability - You have to be a little careful with Amazon Marketplace, but with a bit of reading between the lines you can usually spot the right moves, pretty much everything I order gets delivered the next day or two
Returns - Amazon uses the Yodel service to pick up packages from customers’ doorsteps - I have used it several times and it works brilliantly
Reviews - Even though there is a slight proliferatin of semi-dodgy reviews, by-and-large you get a good indication of suitablity of product from customer reviews
Recommendations - Every area you browse on the site you get sent recommendations via email, not always wholly relevant, but very cool and frequently useful nonetheless
ListMania - Top 10 / 20 lists of customer favourites help you spot new products that are likely to appeal
Wishlists - The ability to file away preferred products for later purchase, great as a reminder for future releases
Amazon is usually my preferred retailer on the basis of a combination of range, cost and service, there are certain areas though that would benefit from improvements.
Areas Amazon could Improve Service:
Packaging - A lot of the packaging is not particularly re-useable for returning goods in - why do Amazon
In Britain, the ’Internet Shopping Capital of the World’ (q.v.), sales for September 2013 rose 13% from August, like-for-like comparison with September 2012 saw a rise of 20% between years (IMRG / Capgemini).
Clothing, especially lingerie and undergarments, saw strong increases on the success of sites like ASOS.com.
Mobile devices, including smartphones from Apple and Samsung saw a rise of 150% compared with 2012 - which directly impacts on shopping via mobile devices also.
Experts say that online sales have been boosted in particular by rapid delivery options, such as same-day delivery offered by companies like Amazon, ASOS, Dixons and Next. The September 2013 figures see the fastest increase per month since the e-Retail Sales Index was set up 13 years ago.
Over 10% of all UK Retail Sales are now online, with the ratio predicted to rise to 20%+ by 2020.
21% of UK families shop online for food and groceries compared to under 10% for the rest of the world. EU research shows that 82% of British Internet users regularly shop online, which is the highest figure within the 28 member states:
..1: UK 82% =2: Denmark 79% =2: Sweden 79% ..4: Germany 77% ..5: Luxembourg 73% ..6: Finland 72%
-------------------------- =26: Italy 29% =26: Estonia 29% ..28: Romania 11%
UK leads the EU for online purchases of clothing and food, Sweden is top for travel, and Luxembourg is top for books (perhaps something to do with Amazon European HQ?)
UK Shoppers are more active than US as online food and grocery retail has not taken off to the same extent in America.
Like for like comparisons with September 2012 in the UK see clothing up 18%, lingerie 30%, accessories 20% and footwear 20%.
Current trends seem to indicate a likely strong Christmas season for online retailers - time to get all your ducks in a row then ...
We’re very pleased to welcome Marcus Svensson to the Comrz team. He comes to us with over 14 years of experience with a wide range of eCommerce and CRM technologies across all delivery models.
He brings a strong background in business development and is an experienced entrepreneur in his own right. He’s lived and worked in Europe, the Middle East and the US, and is a polyglot.
We like him a great deal and feel that he’s going to be a key addition to the team. His role will be focused on establishing Comrz as the go-to provider for Social Commerce solutions. This means leading our business development initiatives and helping Comrz to build a great rapport with the wider Social Commerce market.
The new Messaging 2 suite in Affino is not simply an incremental update, it is a complete re-imagining of how messaging should work for businesses online.
It has meant a fundamental re-think of how bulk and targeted messages work, and breakthrough improvements for notifications and auto-responders.
Sales and Marketing Automation
Messaging is at the heart of sales and marketing automation. Typically though it is necessary to integrate with many different systems to achieve even the basics of an effective messaging campaign.
Although Affino’s Messaging doesn’t do everything that tools such as Mail Chimp, Mandrill, Hub Spot, Eloqua, KISSmetrics and Scout do, it does a big part of it, and a whole load more.
It also does it at no additional cost, with easy-to-use tools, and with no code integration required.
Message Campaigns vs Mailing Lists
The first big change with Affino’s new messaging comes with the splitting off of the mailing list from the messages being sent. Affino now has Mailing Lists and Message Campaigns in place of Newsletters. Mailing Lists manage the actual subscribers, whilst Messages are sent out based on your Message Campaigns.
This means you can target your mailing lists in much more creative ways by running multiple messaging campaigns against individual mailing lists.
It also means you can do much more to target your subscribers effectively, whilst maintaining a unified unsubscribe and bounced subscriber list across multiple campaigns.
Premium, Personal and SMS Message Campaigns
You can now run three distinct types of messaging campaigns. Premium messages act the same as the previous Newsletter messages. These are tailored messages which can have high design values and where the message content can be highly targeted, automated and personalised.
It is now also possible to send out bulk SMS messaged and Personal messages. Personal messages are instant messages which appear to be sent individually, but are in fact sent in bulk.
We have also made it much easier to send out individual messages and to test / preview those messages. You can now simply enter in the message content, and Title where they are being sent by email. You can then preview them, send test messages or simply dispatch your message
The most significant of the eCommerce introductions in the Affino 7.1 release is our new Store Credits system. This of course bolsters the existing Service Credits - where Consumers are rewarded for their onsite activities with access to premium features and functions. Store Credits of course give your website a fully monetised approach to incentives.
Customers can accrue Store Credits in three ways - by making a purchase, similar to the Boots / Frequent Flyer / Nectar / Tesco loyalty points schemes, secondly by triggering any of the circa 40 Conversion Events (various online activities), and finally - Credits can be assigned manually to Users - either for incentive purposes or for transactional refunds.
The Checkout Screen (top) makes customers aware of the Store Credits system (name it what you like!) and displays ’Total Points’ accrued and ’Points received’ for that specific transaction.
The above, second visual, is actually a composite of 2 different control-side screens - a ’Store Credit Profile’ above and the ’Incentives’ panel below - as appears on any of Affino’s 40 Conversion Events. For the former, you set the Point limits - the Threshold / minimum points required for redemption, and the Maximum Order Percentage for which the points can be redeemed. There are two different conversion rates - the Points to Currency Conversion Rate - i.e. how many points to a penny/cent; then you have the Currency to Point Rate - which is how well you reward customers for their purchases. A typical rate for Points to Currency is 100 points = $1 in value, whilst $1 spent typically renders 1-5 points or up to $5 in credit for every $100 spent.
On each Catalogue Item you can activate the Credits via a ’Credit Scale’ setting - default value is 1, but you can increase multiplier up to 10 meaning 10x points for that Item - a ’0’ value means the Item is exempt from Credits.
The bottom panel in the visual shows how you can assign ’Store Credit Points’ for each of the 40 Conversion Events - so that you can monetarily reward loyal participants on your site - i.e. Customers who post reviews, ratings, recommendations and other useful editorial or social content / media.
The final component of how Store Credits incentivise is
Ecommerce is speeding up, and no one is safe if they’re not fully committed to meeting the evolving market head on. 2013 will see big winners and losers as more shopping goes digital.
Here are some of the key trends for the coming year.
Nothing comes close in importance to being able to tailor the buying experience for each and every one of the shoppers who comes to you, whether it’s online, on mobile devices, kiosks, in-store or via television.
The starting point for personalisation is the unified user account. This means offering a single login for the user across all devices, with instant syncing of user data across all different sales interfaces, or preferably using a single client-facing commercial engine across all platforms.
Product listings, product searches, recommendations, emailers and community engagement should all be tailored to the individual user. This should be done on recently viewed products, identified interests, and increasingly by using game mechanics to automatically identify and guide users’ buying preferences.
The economics, scale and distribution of Cloud setups mean that companies must embrace cloud services in 2013. Even though there are still occasional headline stories on cloud provider down-time, cloud services are maturing rapidly, and in real-world scenarios downtime is becoming increasingly rare.
On the other hand the cloud costs keep on coming down, and the service levels are rising dramatically each year. It means the cost / performance / scale / reliability equation has now firmly swung in favour of cloud setups rather than in-house infrastructure for ecommerce.
Being able to deliver a rapid response, at scale, globally, is best delivered via cloud platforms. Solutions such as Scalr mean that it is now possible to automatically scale up and down your infrastructure. This means that you only pay for what you use, and can run much fewer servers as a baseline, even within the same day as demand scales up and down. It also means that you can address peak demand with the best response times.
Using Content Delivery Networks means that your media and static files are delivered locally, globally, with much faster response times. Using cloud-based storage networks with offsite backup networks means
Affino 7 is one of the most versatile of the full-featured website systems and can be adapted for pretty much any means, there are certain scenarios though that Affino is already optimised for - high-impact out-of-the box performance.
Affino really is the complete Social Commerce Solution, so it is quite evident that in hybdrid retail and community deployments - Affino makes for a perfect choice - yet there are other less obvious permutations where Affino has significant pedigree and therefore eminent suitability too:
Publishing There are a number of International flagship Publishing sites running on Affino, including Human Kinetics in the USA, Gill & Macmillan in Ireland and Procurement Leaders in the UK. All these publishers capitalise on the full spectrum of Affino functionality and utilise a myriad of targeted microsites using the best of Affino’s commercial and social features. The scope of what all these organisations have already achieved - each running off just a single Multi-Site Affino Licence - is already impressive, and they are all still growing.
Social Commerce and Hybrid Online Retail Whilst there are millions of ecommerce sites out there on the web, there are very few that combine multiple varieities of retail - digital, packaged goods, subscriptions and memberships - alongside social promotion and community support. Retail sites which allow their consumers to champion and support the products and services they consume are a breed apart and have many more revenue streams open to them - Affino proponents at the forefront of online retail include Aido, Bathroom and Showers Direct and Flower Innovations.
Commercial Communities and Professional Networks Affino’s version of community is one which generates revenues for the site owners by as many means possible - through fully servicing the community’s members. Both Filmutea and Digital Doughnut have capitalised on Affino’s capabilities for connecting and rewarding site owners and site users alike. Filmutea for instance offers a number of professional subscription and bulletin board facilities alongside an Affino-powered funding platform and auxiliary services - to provide the complete professional film maker’s resource - a one-stop utility for anyone wanting to make films in Spain - seek out cast and crew, equip, fund, produce and
I spent a year as a Buyer (procurement executive) back in my early twenties, and the experience shaped a lot of the decisions I’ve made since career-wise and as the chief architect of Affino. My twin goals of making it easier to get information out to companies, and making it easier to buy for the client were largely shaped by the pressure which came from having to buy 10,000s of different products during the course of the year.
It’s a great thing then that we’re working with Procurement Leaders (PL) who do a top job of giving you the inside spin on the key trends and events which affect procurement professionals. I originally signed up to the weekly alerts to make sure that everything worked well and looked good, but increasingly I find myself reading the articles, many of which are excellent.
Procurement Leaders really innovate in how the deliver their content, and are always working great new approaches. As soon as each new delivery is out there, the next one is being worked on. If as a Publisher you want to see what’s possible online then you won’t go wrong taking a look at what they’re doing (although expect it all to change soon enough).
There’s a great deal of automation behind the scenes which makes the PL team more productive, especially useful is the Taxonomy / Key Word engine which allows for great drill-downs, searches and organisation of content by Topic as well as automated recommendations and Topic Channels.
We’re looking forward to see how the site evolves next, whilst keeping me entertained with great content in the meantime. Although the site is run by the entire PL team, the Tech team who build and maintain the Affino site behind the scenes are first class and a pleasure to work with.
Another favourite Affino etailer is Flower Innovations. Their original, and direct approach to selling flowers works exceptionally well.
Great products, nicely presented, with a simple checkout which allows different types of messages to be sent along with the flowers.
We had to evolve Affino’s checkout quite a bit to deliver for Flower Innovations, since almost every purchase made is for someone else. Everything else just works nicely. It’s another Hex Digital production.
Next time you buy flowers for someone in the UK, get them here.
I just had a great experience with Bathrooms and Showers Direct (BASD), one of the best Affino ecommerce sites out there. Although there are many great Affino sites, it’s not every day that I have cause to use them. In this case, one of the bath taps in my new place disintegrated when I turned it earlier this week.
We did the usual searches in the usual places: Amazon and John Lewis. Amazon’s search is just terrible for things like bath taps, millions of results but no easy way to filter or organise or present the results effectively. John Lewis was just plain expensive for what we’re looking for which is ’temporary taps’ until we update our bathroom.
BASD on the other hand was simply excellent. The product search (below) is incredibly useful, it only took us a minute or so to find something we could agree on (normally the longest part of any search) which looked good and fitted our budget. The checkout was then quick and efficient, and best of all the taps arrived at 8:00 the next morning, nicely wrapped and looking great.
We’ve had to order a lot of stuff online lately since we’re now officially living in the sticks (South Somerset) and it is normally 5 minutes online versus minimum 1 hour for any alternative for most purchases means online shopping is now our default way of buying things.
It’s extremely rare that we get the service level we got from BASD, not one in 10 purchases arrives the next day, only half of them arrive within the stated timeframe (here’s looking at you John Lewis) and most of the sites we buy from look terrible and somewhat off-putting so you’re never sure you’ll get the goods until they arrive.
The BASD team are doing a great job and providing an excellent service, and it’s great to have them using Affino. A lot of the quality feel of the BASD site is also down to Hex Digital, one of our Affino Partners who have done a great job designing, implementing and supporting it.
I know where my first port of call will be the next time I need to get something for our bathroom.
Affino 6.0.16 is the final significant Affino 6 release. It’s the culmination of a greatly improved Affino user experience where almost every interface has been enhanced during the course of the last couple of years. We’ve focused on smoothing out the remaining rough edges in Affino 6 and it’s now a whole level easier than it’s ever been.
This release sees the introduction of Cookie Policies to meet the EU Privacy Directive. These are smart and geo-targeted so that only users from the relevant countries are presented with the policy dialogue. Additionally continued browsing is registered as implied consent so as to minimise any disruption to the user.
Affino ecommerce makes yet another big step forward. In this release we’ve significantly improved shopping baskets which are now editable, can be taken over and handed back to customers, or created from scratch and assigned to customers. The baskets also have greatly improved audit tracking and styling. There are also dozens of significant updates throughout the shopping experience which mean that buying is now more engaging than ever in Affino.
There are some major usability improvements in this release, in particular the new Guest Browsing Mode which allows you to instantly switch to the customer’s point of view when managing the site. It is now much easier to navigate through the Control Centre with better browser tab naming and highlighted drill-down links throughout the Control Centre.
As with all Affino releases, we have upgraded the integrations with a number of 3rd parties to reflect their changed APIs. We also integrate with Broadbean for the first time for incoming job briefs. The integration updates with Facebook, LinkedIn, PayPal, Metacafe and Google Merchant Centre are critical if you integrate with any of them.
The improvements we have also made to: the checkout, publishing workflows, recruitment, funding platform, geo blocking / targeting, and user export make this an essential update if you’re using any of those elements.
This is also going to be the best tested, most polished Affino release to-date, as we further evolve our quality assurance processes and build up our core project management team. We’ve added a whole new layer of QA in this release so that you can have the best possible
Affino 6.0.15 Release - Ecommerce, Usability and Recruitment
This release is the culmination of seven months work on the new Optimised Affino Checkout. During the course of the last six months we have rolled out dozens of incremental improvements (and fixes) to the checkout process to drive higher conversion rates. The checkout experience has been taken to the next level with a complete revamp for simple, fast checkouts. We’ve also rolled out a new ecommerce engine, greatly simplified the ecommerce setup and made many nuanced enhancements to the whole ecommerce experience.
We continue our focus on Usability with in-context Help and Feature guides in each Control Centre. We have also greatly improved the process for setting up and running multiple Affino sites on a single Affino instance. Hundreds more elements have been made more intuitive than they were previously, and a lot of rough edges have been smoothed in this release.
Recruitment also sees a great leap forward with dozens of essential enhancements, including a great new Job Search Design Element, recommended jobs, refined CV handling and much more.
Affino’s style has also subtly improved in this release. Many elements now look better than before, in particular Affino Design Elements, but also the font sizes and proportions, many notifications, most ecommerce and recruitment elements, member search, the funding platform and events.
This is a Major update which sees amends to everything from registering, logging in, adding to the basket, checking out, member’s profiles, all Design Elements and much more. It is essential that you set aside time to review your site after the update. Ensure that you liaise with your Account Manager prior to the update and update during Comrz support hours to ensure a rapid response to any issues.
Note: you are strongly advised to become familiar with the new checkout on Public Staging prior to updating to this release. It is a complete reworking of how it works and it’s essential that you are prepared for the changes.
It is essential that you run through the complete update process starting with the Affino Updater, followed by the System Update, Re-Initialise Site, Design Element Update, Skin Update and finally Clear Guest Cache; all of which are available on
This release sees the biggest leap in Affino’s usability we have ever made. There have been hundreds of improvements made so that Affino is easier to learn and use. The biggest change is the complete reworking of the Control Centre, and although many of the changes are subtle, everything is now within easy reach. Two clicks and a swipe when using tablets or mobiles.
The usability changes go further to make it much easier to set up security, build page designs, style your sites, run stores and tailor the SEO on each Zone. We also removed a great deal of legacy functionality which has allowed us to streamline Affino further and innovate the new flat navigation that you get in this release.
Ecommerce is the second area which has seen some dramatic improvements. We now have Timezone support for the first time in Affino, so that you can run sites and stores across multiple regions on the same instance. Campaign driven commerce is greatly improved with better campaign management, catalogue management, coupon and order management, product search and product drill-down menu.
We have also improved the shopping experience with a great new drop-down shopping basket and the login overlay which allows for improved direct selling of subscriptions / memberships from the login page.
A major new feature is the introduction of the Funding Platform into Affino. People familiar with KickStarter and similar fundraising sites will be at home using the Affino version.
Many more elements have been Zoned particularly within lookups and Analytics, where Channel, Content and Site Analysis are all now Zoned for the first time. This takes Affino further towards our goal of being able to Zone the whole Control Centre. Watch out also for the tweaks we’ve made to the App Bar, they take a bit of getting used to, but you’ll notice that you speed up over time.
Altogether there were nearly 300 projects completed for this release, and we had to re-write the Affino updater to be able to handle the scope of all the changes, making this by far the biggest update yet.
We see Affino 6.0.13 as great foundation release to build on this year, and the changes we’ve made will allow us to drive forward on the plans for 2012 and accelerate Affino’s development moving ahead. Expect another release later in March
This release is primarily focused on Usability, with a whole range of updates for campaign driven ecommerce sites. We continue to be driven by the desire to speed things up for our users, removing un-used functionality is a major aspect of that, and this release is the biggest ‘spring clean’ we’ve ever done for Affino.
With Affino evolving to be more and more touch and mobile driven we have completed a major review of all the aspects which need to be updated over the coming year. Along the way we have identified dozens of little used Affino elements which we have decided to remove rather than update. This will allow us to focus our resources so that we can update all the elements which are used heavily both faster and to make them better than ever. It also clears out a great deal of ‘clutter’ that was serving no great purpose.
Control Centre - Less is More
We have removed a fifth of Affino’s Design Elements and reorganised the rest; removed 40% of the Security Clearances and reorganised the rest; reorganised the Control Centre whilst removing 15% of the Controls; simplified Form Styles to make them mobile and tablet optimised; and simplified dozens of interfaces to remove complexity and ‘gotchas’.
In removing and reorganising all these elements and many more, we have greatly simplified Affino and reduced the learning curve for all users and especially new ones. The day to day impact on existing sites will be absolutely minimal since we have extensively researched how Affino sites are being used and which elements are under-used.
A great deal of our focus has also gone into improving the usability of the existing elements. Dozens of management interfaces have been improved, ranging from minor fixes such as adding new filtering options through to complete overhauls. These will add up to a great deal of time saved each day for actively managed sites.
The Control Centre has now been firmly built around each of the ken key management screens, e.g. Publish, Promote, Communicate. Each has its own video guide and all the management tools for that area are immediately accessible from each Centre.
We cover each element in brief which has been removed below, and in more detail in a separate Blog post.
There is a major programme of developments lined up for Affino in 2012. This post outlines many of the key ones. Whereas 2011 was something of a transitional year for Affino (although we made some great headway see here and here). 2012 will see many key milestones reached which will open up Affino to provide great sites on all devices for great commercial and community based sites.
For an indepth look have a look at the Mindmap here. For a quicker overview see below.
Usability and Learnability
You can see more details on each of the key priorities below.
We will also maintain attention to:
Overall Product Quality
In 2011 there were over 1,400 Affino development projects and there’s no reason to think there will be fewer this year. Which means that there will be a lot more that’s not on this list.
Note that as always priorities are open to change, however all elements outlined are firmly on the Affino roadmap and will be rolled out at some point in 2012.
Affino’s approach to Mobiles and Tablets is Adaptive Design, as opposed to Responsive Design. Responsive Design repurposes existing assets for different design factors and can be very slow on mobile, especially for media, it also so doesn’t optimize user interfaces as far as they could be.
Adaptive Design means tailored interfaces for mobile and tablets, optimized for different form factors and OSs. This means that we’ll be tailoring the way different elements in Affino work on different form factors, and whilst you will need to put thought into how you lay out your mobile sites in particular, much of what Affino does will be to handle the transition between devices gracefully.
We’ll also be rolling out a Mobile App API which initially will support iOS and Android.
HTML 5 is a term which actually covers a lot of developments which are aimed at providing native browser capabilities to replace many plugins, in particular to replace Flash. We started replacing Flash elements in Affino over a year ago and the goal this year is to replace all remaining Flash / Flex elements with native browser elements. We won’t just be replacing them, we’ll be
We had big plans for developing Affino this year and moved it ahead in almost every way. We reached the 12th version of Affino 6, of which 7 were launched during the year. We worked through 1,408 improvement projects both large and small, some taking months others mere minutes.
Every single aspect of Affino saw improvement during the course of the year and is now faster, easier and more pleasing on the eye.
We started the year with three priorities:
To make affino:
During the course of the year though that a big part of Affino’s usability came down to speed and it simply wasn’t fast or reliable enough on a consistent basis. So we added in three more priorities:
To also make Affino:
We saw great strides across all areas, and really nailed the last three.
This post covers the key highlights for each of our priorities and for the major Affino application areas.
Nothing is more important to the success of a product than to make it as usable as possible. This allows people to do and achieve the maximum in the minimum timeframe. Which means better looking sites, higher conversion rates and more engaging communities.
We have removed hundreds of usability issues from Affino during the year. Each time a support request arises we’ve looked into the issue and seen if we can either remove it or make it so easy that a user never has to ask the question again. In most cases we’ve succeeded and now users are able to do most tasks instantly.
The Control Centre has had a big makeover, and has now mostly been upgraded to use pure native browser technologies (i.e. no Flash). This means it is now faster and more consistent. We’ve also looked into many of the major modules such as Store Management, Campaigns and the Media Library and completely re-worked them to be far more effective.
A big focus was to make the Affino user interfaces more consistent and modern. All the interfaces have had a makeover and are now considerably easier to use, and all have a consistent ‘Affino Style’ presentation.
We’ve also added lots of smarts to the user interface with sticky elements that are always on the screen, clearer buttons