We’re very proud of our relationship and collaboration with founding Filmutea members Robert and Gemma, whom we’ve been working with for the past 5 years. The intention was always to create the very best Film-Makers Resource - providing everything you might need to create motion picture magic.

The core of the site has long been the Jobs Boards, Classifieds, Events and Community - which help film makers network in order to find the cast, crew and equipment they need to produce their films.

Affino’s new funding platform is the icing on the cake really - allowing film-makers to secure the capital required - through crowdfunding. The Funding Platform works along similar lines to Kickstarter - where members of the public can sponsor the production at different levels - each of which is usually recognised by some degree of reward or acknowledgment. Funding is enabled via PayPal transactions, and there are extensive settings and workflow profiles to handle the various projects posted. Typically the company that provides such a service (Filmutea in this instance) takes some form of commission - either a fixed rate or percentage of total collected.

Filmutea’s holistic approach is summarised by it’s current top level site structure:
Film Distribution | Crowdfunding | Jobs Board | Conferences / Festivals | Productions / Projects | Community

For us at Comrz this is the perfect showcase for Affino’s full Social Commerce capabilties. In our opinion, this is one of the most rounded / complete professional networks on the Web, and the business model is incredibly strong - both for the service provider and service consumers. Currently Filmutea is targeted at Spain, and has 43,000 members; 19,000 Job Offers; nearly 6,000 Film Courses listed, and has its first major production under its belt.

If you are making films in Spain, this is your perfect launchpad. We look forward to seeing Filmutea expand into more territories in the next year or two. For anyone interested in creating a profitable professional social network, this is an excellent benchmark for how to do it.

This release sees the biggest leap in Affino’s usability we have ever made. There have been hundreds of improvements made so that Affino is easier to learn and use. The biggest change is the complete reworking of the Control Centre, and although many of the changes are subtle, everything is now within easy reach. Two clicks and a swipe when using tablets or mobiles.

The usability changes go further to make it much easier to set up security, build page designs, style your sites, run stores and tailor the SEO on each Zone. We also removed a great deal of legacy functionality which has allowed us to streamline Affino further and innovate the new flat navigation that you get in this release.

Ecommerce is the second area which has seen some dramatic improvements. We now have Timezone support for the first time in Affino, so that you can run sites and stores across multiple regions on the same instance. Campaign driven commerce is greatly improved with better campaign management, catalogue management, coupon and order management, product search and product drill-down menu.

We have also improved the shopping experience with a great new drop-down shopping basket and the login overlay which allows for improved direct selling of subscriptions / memberships from the login page.

A major new feature is the introduction of the Funding Platform into Affino. People familiar with KickStarter and similar fundraising sites will be at home using the Affino version.

Many more elements have been Zoned particularly within lookups and Analytics, where Channel, Content and Site Analysis are all now Zoned for the first time. This takes Affino further towards our goal of being able to Zone the whole Control Centre. Watch out also for the tweaks we’ve made to the App Bar, they take a bit of getting used to, but you’ll notice that you speed up over time.

Altogether there were nearly 300 projects completed for this release, and we had to re-write the Affino updater to be able to handle the scope of all the changes, making this by far the biggest update yet.

We see Affino 6.0.13 as great foundation release to build on this year, and the changes we’ve made will allow us to drive forward on the plans for 2012 and accelerate Affino’s development moving ahead. Expect another release later in March

This release is primarily focused on Usability, with a whole range of updates for campaign driven ecommerce sites. We continue to be driven by the desire to speed things up for our users, removing un-used functionality is a major aspect of that, and this release is the biggest ‘spring clean’ we’ve ever done for Affino.

With Affino evolving to be more and more touch and mobile driven we have completed a major review of all the aspects which need to be updated over the coming year. Along the way we have identified dozens of little used Affino elements which we have decided to remove rather than update. This will allow us to focus our resources so that we can update all the elements which are used heavily both faster and to make them better than ever. It also clears out a great deal of ‘clutter’ that was serving no great purpose.

Key Enhancements

Control Centre - Less is More

We have removed a fifth of Affino’s Design Elements and reorganised the rest; removed 40% of the Security Clearances and reorganised the rest; reorganised the Control Centre whilst removing 15% of the Controls; simplified Form Styles to make them mobile and tablet optimised; and simplified dozens of interfaces to remove complexity and ‘gotchas’.

In removing and reorganising all these elements and many more, we have greatly simplified Affino and reduced the learning curve for all users and especially new ones. The day to day impact on existing sites will be absolutely minimal since we have extensively researched how Affino sites are being used and which elements are under-used.

A great deal of our focus has also gone into improving the usability of the existing elements. Dozens of management interfaces have been improved, ranging from minor fixes such as adding new filtering options through to complete overhauls. These will add up to a great deal of time saved each day for actively managed sites.

The Control Centre has now been firmly built around each of the ken key management screens, e.g. Publish, Promote, Communicate. Each has its own video guide and all the management tools for that area are immediately accessible from each Centre.

We cover each element in brief which has been removed below, and in more detail in a separate Blog post.

Ecommerce

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