For those looking for the Robust and Reliable Future of AdTech - Affino already has a Solution!

Everything in Affino is contained within a single Core central Audience CRM - which captures, processes, automates, analyses and reports on that data. From first-touch contact and engagement through to registration, subscription and financial transactions - everything is recorded natively on-site and handled dynamically in real-time.

Affino consists of 10 essential fully interconnected and wholly natively baked-in elements - the full-range Audience CRM with Sales and Marketing Automation, Ecommerce, Subscriptions and Memberships, Messaging, CMS, Events, Ad Serving, and Recruitment.

When permissioned, Affino tracks every touch, engagement, interaction and transaction - and stores that Data for highly detailed Single Customer Views - as well as populating various site-automations / conversion-events, analytics dashboards and reports.

For anonymous / non-permissioned users (guests in Affino terms) Affino simply captures the fully anonymised data around the interactions of the guest group.

Everything that happens with your customer on-site is fully recorded in-context for the highest degree of full service fidelity tracking.

A recent innovation has seen the creation of the 'Converting Articles Report' - which indicates which content is the most influential in converting a prospect to a sale or subscription at any point - and you can then re-purpose that list of most influential articles live on the sites, through social media, and messaging, in order to funnel like-minded customers through to conversion.

The only way you can guarantee fully robust ad-serving is to have the campaign assets fully integral within the website article structure and design framework - and indecipherable code-wise from other content. This can only be done with a baked-in native ad-serving solution which serves up the campaign assets in such a way that Ad-blockers are unable to screen them out.

Ad-blockers get more and more intelligent all the time - so Affino re-calibrate the ad-serving framework on an ongoing basis to ensure whole and complete full service fidelity. So advertisers are guaranteed that their ads are being reliably served up to their very precisely targeted audience / prospects. Affino only counts the ads delivered to real humans and on-screen for officially mandated time to record each view.

Only with something like Affino - where everything is fully baked-in to the core solution - can you have ads running this seamlessly, in and amongst your content and website framework.

Affino produces deep and detailed near real-time analysis and reporting.

Affino's ad-delivery is not just on-site either - but also within Affino messaging and newsletters - where heat-maps record and show clear behavioural aspects for consumer interaction with those formats of ads as well. They are simple to drag and drop in from your campaigns when creating each newsletter.

Few solutions have as detailed and accurate real-time stats as Affino. And the quality of data is ensured by Affino's full service fidelity from the Zero Party Data, through First Party Data, Tracking, Targeting and Consumption.

The major advantage of Programmatic Advertising is ease of use for advertisers - while such systems are all too easily hijacked and abused with often somewhat malignant campaign materials.

It is far better to monitor, screen and properly curate the on-site advertising - to ensure proper suitability of campaign assets - and to maintain high quality standards and absolute relevancy throughout the site. This also leads to higher revenue campaigns over time where they are not simply focused on presenting banners, but on targeted sponsorship, takeovers, and keyword-focused content - whether it be articles, video or audio.

We at Affino believe in automation for sure - but also in a carefully controlled environment that is friendly and appropriate for the intended prospects and customers. Affino's fifth generation ad service delivers a highly granular approach to ad serving, is able to prioritise the highest generating ad campaigns at any point on each page, targeted either based on the content or individual user, and delivered at a rate to match the advertiser's requirements.