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Stefan's Naturally Aspirated Blog

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Affino CEO Markus Karlsson highlights the current Internet challenges for publishers - and how Affino 9 and Generative AI can provide useful solutions to making the most of the evolving opportunities.

 

Rob Waugh’s ’Publishing on the open web is broken, how generative AI could help fix it’ article / feature - lists out several of today’s problem areas concerning the current state of the Internet, and how that’s impacting on Publishers in particular.

 

He then sets out to discover what ...


10 top tips for extracting the most value from your first party data - 4th October 2022 InPublishing Webinar

Affino WebinarAudience CRMFirst Party DataInPublishingInPublishing WebinarInPublising Top Tips Webinar SeriesJames EveleghMarkus KarlssonZero Party Data+-
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So our illustrious leader - CEO Markus Karlsson shared his wisdom on maximising the utility and value of First Party Data - this last Tuesday - the 4th of October - as part of the InPublishing Top Tips Webinar Series.

 

The above recording captures the entirety of the 30 minute session - 20 minute presentation, followed by 10 minutes of Q&A. The Webinar is hosted by James Evelegh - Editor-in-Chief of InPublishing.

 

We of course recommend you watch the whole thing - so nuanced is Markus...


Affino presenting at PPA Business Media Summit 14:30 25th November

Ad BlockersAffinoCookie ArmageddonMarkus KarlssonPPAPPA Business Media SummitPrivacy ToolsPublishers+-
2015AfBlgPPABMSummit700

Affino CEO Markus Karlsson will be presenting an updated briefing on ’Surviving the Cookie Armageddon’ - a state-of-the-industry address on the impact and mitigation of Ad Blockers and Privacy Tools.

 

Affino has evolved an in-depth audit and analysis for evaluating the impact of ad- and cookie-blockers per domain; Markus will be sharing some of the top-line data and key insights we have discovered to date, as well as laying out what the future trends may be, and what coping ...

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