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Further exercises to determine common reference points for your target audience 
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How demographic groups react well to complementary lifestyle and visual stimuli
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How to identify your relative brand competitiveness
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Matching your visual appeal to your Brand
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How to make your Brand - Unique, Meaningful and Memorable
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How cleverly written brand stories evoke empathy and accelerate brand acceptance
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How the right brand positioning statement can make all the difference in audience development
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Personality-based brand and product promotion on the Internet
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How TV Production Companies are leading the New Wave of Merchandising
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How colour plays a significant part in brand identification
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