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21 May 2012
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Stefan

Affino eCommunity

> by Stefan
Create revenue-generating, experience-enriching communities, which support and promote your offerings


Overview

 

Affino eCommunity encompassses all the functionality a business needs to engage and encourage its target audiences to interact and participate with it online. Affino eCommunity includes blogs, groups, member directories, message boards, live messenger chat, online message centre, community management, comments & ratings, polls, social seminars, online directories and etests.

 

The central purpose of eCommunity is to form a closer relationship with the customer, such that both customer and the business benefit from that collaboration. The business can derive additional service revenues, as well as gain invaluable consumer intelligence.

 

 

Benefits

  • Maximise content value through greater exposure and peer review
  • Evolve your business in step with changing consumer behaviour
  • Harness the power of community for word-of-mouth promotion and cross-selling
  • Own your customer relationship through frequent ongoing and instant dialogues
  • Reduce service costs through active community knowledge sharing and self-service
  • Derive additional revenues by way of community activity and services
  • Utilise your community for ongoing feedback and research purposes
  • Motivate your staff through community initiatives, taking advantage of greater visibility and transparency
  • Use community to facilitate collaboration and co-operation for project work
  • Take advantage of several advanced communications platforms enabled by eCommunity - including Social Learning and Social Marketplace

 

Key Components:




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