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Create revenue-generating, experience-enriching communities, which support and promote your offerings
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Overview
Affino eCommunity encompassses all the functionality a business needs to engage and encourage its target audiences to interact and participate with it online. Affino eCommunity includes blogs, groups, member directories, message boards, live messenger chat, online message centre, community management, comments & ratings, polls, social seminars, online directories and etests.
The central purpose of eCommunity is to form a closer relationship with the customer, such that both customer and the business benefit from that collaboration. The business can derive additional service revenues, as well as gain invaluable consumer intelligence.
Benefits
- Maximise content value through greater exposure and peer review
- Evolve your business in step with changing consumer behaviour
- Harness the power of community for word-of-mouth promotion and cross-selling
- Own your customer relationship through frequent ongoing and instant dialogues
- Reduce service costs through active community knowledge sharing and self-service
- Derive additional revenues by way of community activity and services
- Utilise your community for ongoing feedback and research purposes
- Motivate your staff through community initiatives, taking advantage of greater visibility and transparency
- Use community to facilitate collaboration and co-operation for project work
- Take advantage of several advanced communications platforms enabled by eCommunity - including Social Learning and Social Marketplace
Key Components:

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Blogs
The easiest way for you to post features, updates, notifications, news and propaganda is also the easiest way for community members to actively participate and add input to your business
Groups
Allow your community members to set up separate support and special interest groups - for sake of group communications, media sharing and collaboration
Social Networking
Set up professional or recreational networks where members can populate and display personable information, media and preferences - and reach out and communicate and network with each other
Social Content Management
Configure Content and Media Workflows to allow community members to contribute a wide variety of content - from features to events, reviews, classifieds and job listings
Affino Messenger
Chat one-to-one or within a conference group to approved friends and contacts, and save the conversation to your messages inbox
Message Boards / Forums
Affino offers both simple and technical threaded discussion boards, Message Boards are better for consumer communities, Forums are ideal for support and project management
Affino offers both simple and technical threaded discussion boards, Message Boards are better for consumer communities, Forums are ideal for support and project management
Comments & Ratings
The easiest way for your community members to interact directly and offer input into your offerings
Polls
Questions with multiple choice options are great for gauging the mood or consensus of a specific moment of time. Polls are accompanied by in-depth analysis and profiling which can be exported and plotted against trend lines
eTests
12 different question types with multiple testing modes, group assignment, automated grading and extensive results. Combines well with groups, media and social networking to form a great social learning solution
Online Directories
Set up focused online directories where members pay for detailed listings - within specific categories, and where a premium fee allows them to upload additional and special formats and collateral
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