Ecommerce 2.0 is the marriage of commerce with community and media. It is the development of Social Marketplaces and the accelerated movement of business online.
Wikipedia Definition: Six Principles: Sell Everywhere - be seen and be shopped; The Long Tail - Target Niche Markets; Customers Rule - Build a community of raving fans; Personalised Shopping - make it fun to shop and easy to buy; Mashups - integrate and collaborate; Data is King - collect a wealth of opportunities
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Amazon - ebusiness pioneer with ground-breaking affiliate and channel sales solutions and online service solutions including Advantage, Associates, Marketplace S3 and EC2.
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EBay - consumer to consumer pioneer and owner of payment service pioneer PayPal and communications pioneer Skype.
- Apple - breakthrough innovations on music, media and mobile application commerce with iTuness and the iPhone App Store
- The ability to sell access to any content and media available through the website.
- Advanced product management allows online shoppers to better identify the products they wish to buy by defining multiple product attributes
- Advanced Inventory Management allows each product combination to have its own inventory level
- Shopping Malls with independent stores, unified community, multiple domains and single sign-on
- Fully integrated with member community, analytics and targeting
- Embeddable media stores
- Gifting of media and subscriptions to anyone via email.
- Social Content Commerce will allow the almost any content to be submitted on a paid-for basis
- eBusiness Dashboard for over fifty real-time eBusiness metrics
- ’My Store’ user managed stores with easy to manage catalogues and digital goods
- One step checkout
- Dynamic ’Ajax’ shopping basket with instant ’add to basket’ preview
- Breakthrough MP3 and Video players
The Ecommerce 2.0 solution consists of the majority of the Affino solutions. These integrate fully to provide the Ecommerce 2.0 platform.
- Content Management
- Digital Asset Management
- eCommerce
- eCommunity
- ePromotions
Let us know if you find a good Ecommerce 2.0 news source.
As people spend an increasing proportion of their working and free time on the web, companies are increasingly evolving their business strategies in-line with this dynamic market environment to realise online potential. It means that they are increasingly looking to offer their products, services, media and community interfaces online.
Much of this is owed to the ongoing Web 2.0 revolution; people are now finding that an increasing proportion of their day-to-day needs are being met online. One of the most popular activities on the Web is shopping. There are many benefits to online retail – customers can securely shop at their leisure, unbound by geographical location and all from the comfort of their computer screens.
Consumers can easily search through a large database of products and services; they can compare prices with a click of the mouse and buy the selected product at the most competitive price. According to PayPal, the Internet will generate an extra £3.2 billion pounds in overall consumer spending by 2010. There will be an estimated 71% increase in the number of UK Internet shoppers to 24.9 million, 49% of the UK adult population.
These emerging trends influence all retailers in and as a result of this increase in ecommerce usage and broadband uptake many industries across the world are now dependent on the Internet for the majority of their new business.
To add value to their brand and avoid commoditization companies must increasingly offer a rich commercial experience to their customers. This means a close marriage between the hard commercial elements and the softer elements such as community services such as comments & ratings, instant messaging, feedback forms and online servicing; as well as the rich media experience of promoting the product and brand with Audio and Video Podcasting, video and even live broadcasts.
Increased Revenues
Traditional eCommerce solutions have been developed to sell and deliver real-world products such as CD’s, plane tickets and books. For the new generation of Internet savvy users a new eCommerce solution is required. Only an ecommerce 2.0 solution can fully cater for the demands of selling content, community access and online media such as MP3’s net TV and video on demand, as well as all the traditional ‘real world goods’
A typical ecommerce 2.0 scenario could be a bundle of the following as a single saleable item:
- A magazine or newsletter subscription
- Access to online content, video and music files
- A Net TV subscription
- Access to special offers
- Discounts on selected catalogue items
- Access to exclusive community areas
- ‘Real World’ products, i.e. The Annual book
The Affino eBusiness suite comprises an out-of-the-box solution that allows for immediate store creation, pricing and offer management, which the end user can experience all within a single transaction.
It serves the dynamic nature of online businesses perfectly as the time-to-monetise, cross promote and bundle new products and content is minimal.
When managing brand identity, it is essential to be able to react to events and changes in market conditions. This implies being able to present the brand in the most contemporary manner; to be responsive to re-branding; to be able to tailor the entire web presence to best represent the brand and lastly, to engage customers and community fully.
With most web solutions this is a challenge. It typically requires development input to implement even the simplest designs. It requires extensive co-ordination to do so through multiple online channels; and it takes considerable time to execute. Frequently this means that although the promotion pages of a site are contemporary with the latest brand message the remainder of the online presence, including the community and store have outdated branding and detract from your message rather than adding to it.
With Affino’s eCommerce Suite, all branding and design elements are managed through a single interface. It means that when rolling out your new brand identity it happens seamlessly throughout your online presence and can be co-ordinated to happen over the space of just a few minutes.
Providing customers with access to the highest quality content and the latest in web media greatly enhances the way the brand is perceived. The Net has caused brand loyalty and management thereof to be a highly dynamic commodity.
Increasingly it is becoming recognised that the customer is the brand and in order to empower and embrace customers, the right environment must be created for them, whilst rewarding them for their loyalty. The eCommerce Suite can do this by allowing the creation of dedicated customer VIP sites and clubs with exclusive communities, promotions and benefits.
In order to achieve a high level of customer satisfaction, companies must be in a position to optimise the use of multiple communications channels in all directions. These include outgoing: content, promotions and newsletters; incoming: online forms, comments, ratings, email, blogs, personal image galleries and profiles; two-way: on-site messaging and instant messaging; and multi-directional: message boards and forums.
The site user needs to be able to navigate easily around the site and be perfectly aware of where they are throughout. It is essential not to take the user down dead-ends or require them to navigate through multiple sites or separate systems to get their queries resolved. At all times it is essential to present them with the best possible user interface.
Affino delivers on all these counts by allowing the sites to embed shared eCommerce, community, navigation, content and media elements throughout any part of the site. This means users have the feeling of seamless, high quality service.
Affino eCommerce applications are extensively tested for usability and compatibility across multiple platforms. It means that users get a highly consistent interface no matter where they’re coming from or what platform they’re using.
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