Social Content Management

Social Content Management Overview

Social Content Management is the management of content contributed by the members of a website community: User Generated Content (UGC). It is a platform which allows for peer review, automated content quality management and an effective community workflows.

Other terms referring to Social Content Management (SCM) are Social Networking CMS and User Generated Content (UGC).

Wikipedia Definition: doesn’t exist yet.

Social Content Management Innovators

• Digg - social news and community peer review pioneer.
• Facebook - social networking and community content management pioneer.
• MySpace - the most successful social content site.
• Wikipedia - the world’s largest community content repository, pioneer in peer review.

Affino Social Content Management Innovations

• Social Content Management System
• Social Publishing Workflows with extensive range of options for notifications, lock-downs, presentation, support and much more
• Member Cotent Highlights Pages
• Member Content Management
• Live Editor with Lock-down for tailored publishing interfaces
• Duplicate tracking and prevention
• Integrated Media management and generation
• Social learning platform with eTests, classes, learning groups, grading and reports
• Personal Dashboards where every user can analyse their content, media and personal store performance
• Peer review of user generated content
• Social Seminars where users can engage with by following, rating, watching, commenting on and adding them to their agenda with a click of a button
• Targeted Recommendations on content and people that match members’ interest
• ’My Store’ capability for member’s own stores

Upcoming Affino Social Content Management Innovations

• Social Profiles and Voting

The Affino Social Content Management Solution

Affino Social Content Management is a great extension of the Affino eBusiness Suite. It builds on the Affino content management system (CMS) and ecommunity solutions as well as digital asset management for the media management site. To get a great overview see the SCM pages and check out MKs Affino Insight Blog.

• Content Management
• Digital Asset Management
• eCommunity

Social Content Management News Sites

• Mashable!
• Webware.com

Let us know if you find a good Social Content Management news source.

The Big Picture

Social Content Management is quite different from social networking content which is focused on communicating between users. It is also different from traditional web content management in that most content on websites is either input and managed by a single person or has a tight and managed workflow. Social content on the other hand involves a large amount of unmanaged content contributed by the members.

There are many challenges with social content which are variations on those affecting traditional content management:

• Workflows
• Duplicate entries
• Locking down the publishing interface
• Simplified publishing interfaces
• Automating publishing, security and syndication
• User-based tagging
• Automated classification of content
• Content moderation and notifications
• Combining personal content and media
• Media Quotas
• Media Format Filters
• Auditing
• Archiving vast quantities of content
• Personal pages
• Targeted Recommendations on content, events and people based on members’ profile

The big question is how are these elements implemented so that they’re easy to use, whilst being highly effective and work for all forms of social content including the basics of blogs, images, videos, events and locations and being extended to any number of other variations.

There are a number of essential elements which are required to make Social Content Management work, these include:

• Live content editing for all articles
• Publishing granularity, i.e. zones (sites), sections (folders) and articles (items)
• Templating
• Social Networking and member profiles
• Personal content (blogs) and media screens
• Business workflows
• Universal media uploading with moderation
• Live media look-ups
• Media embedding
• Scalable media generation engine
• Providing end-user Analytics
• Enterprise email setup to handle the notifications
• Personal URls and smart aggregation of content

At the heart of Social Content Management are a tailored form of workflows which is optimised for community publishing and handles in a very elegant way everything from duplicate checking (in a community friendly way) through to notifications, publishing interface lock-down, pre and post moderation, content filtering and much more.

Also required are social ratings, rankings and approvals. When these are combined with social content workflows, duplicate tracking, archiving, social ratings and approvals, comments and ratings and social networking they allow for ’Digg Style’ / Social News functionality and rather than being a specific interface is something that site owners can create themselves in an ad-hoc manner with a vast amount of customizability.

Affino Social Content Management

The Affino eBusiness Suite offers the most comprehensive suite for social publishing on the market today. Beyond that, it allows community monetisation both for all content and media as well as traditional product catalogues.