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The Stratification of Customer Demographic Groups

by Stefan 11:46 24 November 2010 | Add Comments | 996 Views
The Stratification of Customer Demographic Groups
Further exercises to determine common reference points for your target audience The Stratification of Customer Demographic Groups

The Importance of Brand Relatives in identifying common visual cues for specific target audiences

How demographic groups react well to complementary lifestyle and visual stimuli The Importance of Brand Relatives in identifying common visual cues for specific target audiences
by Stefan 01:38 21 November 2010 | Add Comments | 1,001

The Process and Purpose of Brand Mapping

How to identify your relative brand competitiveness The Process and Purpose of Brand Mapping
by Stefan 01:50 03 November 2010 | Add Comments | 1,484

The Brand Culture of a Business

Matching your visual appeal to your Brand The Brand Culture of a Business
by Stefan 01:04 12 September 2010 | Add Comments | 643

The Anatomy of a Perfect Logo

How to make your Brand - Unique, Meaningful and Memorable The Anatomy of a Perfect Logo
by Stefan 12:59 11 September 2010 | Add Comments | 571

Personal Recommendations are what really Sells

Why all eCommerce sites benefit by supporting their catalogues with personal commentaries, editorial and buyer’s guides Personal Recommendations are what really Sells
by Stefan 12:49 10 September 2010 | Add Comments | 762

Brand Story - an enduring, memorable and inspiring mythology

How cleverly written brand stories evoke empathy and accelerate brand acceptance Brand Story - an enduring, memorable and inspiring mythology
by Stefan 05:30 02 September 2010 | Add Comments | 1,096

The art of the Positional Strapline

How the right brand positioning statement can make all the difference in audience development The art of the Positional Strapline
by Stefan 12:24 02 September 2010 | Add Comments | 1,823

The Amazing SEO Power of Topic Channels

How to cultivate ownership of key SEO Terms The Amazing SEO Power of Topic Channels
by Stefan 11:31 01 September 2010 | Add Comments | 992

Mobile Commerce - The New Currency

Payment cards as individual pieces of plastic may soon be a thing of the past Mobile Commerce - The New Currency
by Stefan 08:26 20 August 2010 | 2 | 340
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