The Amazing SEO Power of Topic Channels

At Comrz, we always try to lead by example, and when some Affino Sites are not being as Successful SEO-wise as they should be, it is up to us to highlight the very best way of successfully achieving SEO targets and show the way, as we have done with a number of ’Topic Channels’ on Comrz.com - including the top rated Google featured ’Social Commerce News’ as pictured above.

A previous article - ’Smart SEO - Affino Style’ explains the rudiments of good Affino SEO Techniques and Procedures. You can go one step further though by creating a proper SEO Hub / Landing Page for a specific key business-centric phase. In our live example - ’Social Commerce News’ is top ranked (No. 1) on Google for the reasons that the key phrase - obviously ’Social Commerce News’ is reinforced time and time again by absolutely relevant content and media with accurate Meta and Topic tags assigned.

The ’Content Hub’ we have structured consists of a mix on Onsite and 3rd Party Content and Media - which is pulled in together for concentrated display on a single page. The work is all in the setup, as once it is up and running, the Incoming Feeds will continue to update even when you are inactive with your onsite editorial activities. The constant content and media updates ongoingly cement your position on Search engines, by helping your ’Content Hub’ to stay consistenly current and relevant.

We now highlight the key structural elements, with a view that all Affino owners may follow our example. For eCommerce websites, this is an area which can give you enormous results in a very short timespan - for instance, you could create a ’Harry Potter’ hub, pulling together all your retail offerings on Harry Potter - Books, DVDs, Accessories, Merchandise etc. but also relevant 3rd Party Links; e.g. ’The Wizarding World of Harry Potter’, and relevant 3rd party Tweets, Blogs and Videos (YouTube) as part of Incoming Feeds on Standard Section.

Our ’Social Commerce News’ Channel has the following setup and structure:

Setup / Feeder Components

• Topics - Set up Topics in Keyword Manager, then assign these to Content Items, Sections and Channels
• Incoming Twitter Feeds on Standard Sections - Set up Incoming Twitter Feed/s on Feeder Section for display through to Detailed Standard Section DE
• Incoming YouTube Feeds on Standard Sections - Set up Incoming YouTube Feed/s on Feeder Section for display through to Detailed Standard Section DE
• Incoming Aggregated Media Picture Feeds via Twitter - All the Media From your Twitter Feeds gets aggregated in a single Media Library Channel
• Incoming Feeds Media Library Channel - You need a separate Media Library Channel to store you Incoming Feeds and Media - both Twitter Images and YouTube Videos

Key Design Components

• Text DE - For Title and Headlines
• Highlights Scroller DE - For Main Content Highlihgts
• Blog Highlights DE - For Blog Content
• Micro Blog DE - For Onsite Tweets and Updates
• Detailed Standard Sections DEs - For displaying relevant content highlights - mainly showing through the various Incoming Feeds Sections; e.g. Incoming Twitter Feed/s, but also Links and Articles Highlights Listings
• Related Content DE - For pulling in relevant content Onsite
• Stand Alone Video Player DE - Used in Video Wall format to display Incoming YouTube Feed/s
• Photo Stack DE - Used for displaying aggregated Picture Media from Incoming Feeds - typically from Twitter
• Who’s Online DE - For displaying ’Recent Followers’