The above screen capture is taken from Little Boots’s website; some of you might be aware of my previous blog posts, media and commentaries, where I have cited Victoria Hesketh (Little Boots) as the perfect example of how a musician could best utilise the Internet. (NOTE - Comrz has nothing to do with the Little Boots website).
Little Boots was quick to utilise MySpace for music promos, YouTube for video promos and Facebook for general promotional purposes; unlike Barack Obama, she has not taken advantage of Flickr yet (seeming to prefer Photobucket!!!). Anyway, she started using several of these free social media resources to spread the word and show off her talents. Recently, she has been consolidating these various facets into her own Little Boots Website. If you read the top navigation of her website, you see BLOG, VIDEO, PHOTOS, SHOWS, BOOTIQUE (SIC) and MEMBERS LOGIN - representing all those elements that a band or musician needs to take advantage of to thrive online.
The Affino Social Commerce platform actually provides all of this and much much more in a single seamless solution. Comrz + Affino can deliver a full featured community site, where fans can access, comment on and buy into a variety of products, merchandise, downloads and even memberships. Affino’s real strengths are in community, media and monetisation - allowing a DJ, musician or band to create a fully fledged fan resource, providing the very best experience, along with the best means for the site owner to make a decent income.
For the perfect Band / Musician / DJ website, we would recommend the following Affino elements:
Affino eCommunity - Fans are central to the success of all music, and no one gives Fans more empowerment and power of involvement than Affino - Personal Profiles, Groups, Comments and Ratings, Blogs, Forums, Message Boards, Affino Messenger and a vast variety of User Generated Content possibilities, with the full force of Social Networking
Affino Media / TV - This really takes care of the MySpace and Flicr (Photo Galleries) components with a superior browsing, playback and playlist environmet, as well as giving you the ability to run your own YouTube-style Video playback environment - with all the key functionality you might expect to find on YouTube
Core Affino - The core publishing engine allows you to publish an enormous variety of features, events and shows; the core system puts you in complete control of the website’s look and feel and the overall user experience
Affino eCommerce - This allows you to sell CDs, DVDs, Merchandise, Downloads, Pay-per-View Access, Memberships and Subscriptions via conventional store fronts, community or the video and audio players; it puts you in full centralised control of all your money-making activities
Affino ePromotions (Core Affino) - Utilise Campaign Management, Content Subscriptions, Competitions, eCards, Newsletters, Social Bookmarks and Syndication to get the word out and make extra revenues via sponsorhip and advertising
There are other components in Affino that could further drive your success online, the key point to grasp though is the amazing combination of community, media and retail that Affino offers. We firmly believe that Affino provides the very best environment for musicians to connect with their audience and make the most revenues from all activities.
