Smart SEO - Affino Style

Following the release of Affino 5.5.0.2, Affino websites are now even more phenomenal at accelerating up search engine and directory rankings. Affino calls on a number of capabilities to accomplish this new degree of proliferation. Affino’s system / site structure has been generated to reinforce Meta Keywords, Descriptions, Topic and Tags again and again throughout the levels of the site hierarchy.

Affino uses several customisable settings which combine SEO-friendly URL’s, Heading Tags, Page Titles and a myriad of tagging options. There’s no excuse now why Affino site owners should not be able to elevate their sites organically - to the top of their chosen sectors. Doing things properly obviously takes some amount of effort, but site owners can take advantage of Taxonomy Management now to automate the article tagging and indexing.

There are 14 key areas to Affino Search Engine Optomisation, as follows:

1. Site Name / Page Title Settings - The Site Name typically appears in the Page Title Setting, which you can format in 6 different ways to ensure optimal page referral
2. Site / Zone Meta - Set the top level Meta Keywords and Descriptions on every Micro Site / Zone
3. Channel Meta - Reinforce the Site Meta and differentiate / define each Channel within your structure, if you don’t add keywords and descriptions here, they will be inherited from the Site / Zone Meta
4. SEO Friendly URL / Domain - Your domain and its context is often significant within your search engine placement. Post 5.5.0.2 release, Affino now benefits from fully readable SEO-friendly URLs and Screen Names
5. Site Mapping / Structure - To ensure a high degree of Keyword / Meta saturation, it helps enormously for your Site Structure to match / map onto your Keyword / Meta Tag Taxonomy / Hierarchy
6. Section Meta - You can further define Section content beyond Site / Zone and Channel Meta
7. Heading Tags (H1 / H2 / H3) - Again, following release 5.5.0.2, Affino uses the H1, H2, H3 Heading Tags throughout; these can be applied via the WYSIWYG also to reinforce Topics within content
8. Currency - Search engines actively seek out publishing and update dates / times. All your News and Events type information should have date stamps on it to underline the contemporaneous nature of your website
9. Article Keyword Tags and Topics - Another 5.5.0.2 introduction sees Keywords and Topics entered directly on each article - which gives you maximum granularity, access and adaptability
10. Endorsement / 2-way interlinking - Always use Affino Related Links to strengthen and reinforce content references. Ensure that you have plenty of 2-way links, linking yourself with partner, affiliate and relevant industry directory and gateway sites
11. Content Relevance - For maximum impact, content needs to match Keyword and Meta Tags set in higher levels of the site’s hierarchy
12. Traffic - Numbers of users on your site are of course instrumental in defining your search engine and directory ranking, the higher your traffic, the more cross-referencing takes place, and the higher your placement soars
13. Content Reinforcement - Content / Meta / Topic reinforcement is what you get when your main subject areas are referenced right the way down the site structure - through the various levels of Meta, Topics, Keywords and other Tags - right down to the choice of words in your articles
14. SEO Automation - We have mentioned the ability to set Meta Keywords and Tags at every level, but you can also create your own Site Taxonomy - such that Categories and Keywords are assigned automatically to conent based on keyword matching within content