Broadcasters

Challenges / Opportunities

• Terrestrial Television audiences are dwindling
• Television advertising is enormously diminished
• Television audiences are becoming more and more fragmented
• There’s a lot less money in television than there used to be
• No accurate viewing statistics exist for television shows with small, niche audiences
• Since 2005, people are spending more time on the Internet than watching television
• With the event of services like the BBC iPlayer and ITV Player, people are increasingly watching TV Online
• Streaming networks, file sharing sites and download sites are making a lot of television content freely available
• More and more TV is being consumed via mobile devices like the iPod and iPhone
• Changed viewing habits mean that audiences have more selective viewing, and prefer to consume TV and Video on-demand, and to their own schedules

10 Affino Social Commerce Benefits for Broadcasters

• Reach a larger audience
• Extend your broadcast hours
• Fully engage your audience with interactive services and functionality
• Develop your audience through the full force of social networking technology
• Empower your audience to promote your shows and media for you
• Identify and analyse your viewing audience
• Finely target your audience with relevant supplementary content, media, advertising, promotions, special offers and merchandise
• Maximise your revenue streams by monetising all your audience contact points
• Maximise the income for each of your media / videos / shows by offering it in multiple formats
• Embed your monetised media on affiliate sites

10 Key Affino Components for Broadcaster Social Commerce

• Podcasting / Downloads - make your shows, videos viewable on mobile devices

• Social Bookmarks - all your audience to promote your shows and videos to a variety of ’feeder’ sites

• Newsletters / Content Subscriptions - allow your audience to sign up for a number of different notifications on new shows / episodes / media

• Comments & Ratings - allows your audience to rate and recommend favourite media / shows / episodes

• User Profiles - utilise social networking for viral promotion and audience analysis

• Groups - form online fan groups for promotions, feedback and research purposes

• EPG - Electronic Programme Guide for live broadcast shows

• Multi-mode video player - offer TV and Video programming in a variety of different formats / environments

• Affino eCommerce - sell access to live shows, media-on-demand, pay-per-view and downloads

• Affino Dasboard - identify your audience and track its viewing patterns