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Consumer Electronics
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Consumer electronics pervade most lifestyle activities today - at home, at leisure, at work, and particularly during travel and in transit; the influence of television, audio, telephony, cameras, mobile devices and gaming devices is to be felt everywhere
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10 Challenges / Opportunities
- How do you compete in a saturated marketplace?
- How do you best engage the attention of a potential consumer?
- How do you build customer loyalty?
- How do you really know what your customers want on an ongoing basis?
- How do you offer more niche / tailored products and services to select target audiences?
- How do you communicate your Corporate Social Responsibility credentials?
- How do you ensure you achieve the maximum potential value from each customer?
- How do you take best advantage of the Web 2.0 technologies - within your market space?
- How do you make it easier for potential customers to form a relationship with you?
- How do you keep proper track of your customers’ activities?
10 Affino Social Commerce Benefits for Consumer Electronics
- Give your customers the most immersive, best possible customer experience
- Promote brand loyalty by giving your consumers recognition and rewards within the community
- Develop your audience through the full force of viral and social networking
- Properly identify and analyse your target audience/s
- Offer your customers paid-for supplementary premium services
- Develop a vital, vibrant, community-based online private member’s club
- Build up your ideal brand profile through multiple format content and media collateral
- Offer multiple promotional and endorsement channels for related products and services
- Maximise your revenue streams by monetising all your target audience contact points
- Be in command of the relationship your customers have with your brand
10 Key Affino Components for Social Commerce
- Social Bookmarks - empower your customers to share their experiences with other like-minded consumers
- Calendar - share your events calendar with your customers - key launches, shows and workshops
- Comments & Ratings - allow your customers to make reviews and recommendations of your offerings
- Podcasting / Downloads - allow your customers to download essential guides, software and collateral onto their mobile devices
- Content Subscriptions / Newsletters - allow your customers to sign up for a number of different notifications to keep tabs on all the latest developments and events
- Blogs - promote brand advocates from within your own community
- Affino Dashboard - identify customer target groups and consumer behaviour trends
- Affino eCommerce - sell merchandise, media and content access, memberships and subscriptions - in addition to your core products and services
- Affino Media - add impact and value to your offerings with rich media, video, audio and enhanced media libraries and galleries
- User Profiles - utilise social networking for loyality building, viral promotion and audience analysis
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