Lifestyle Brands

Challenges / Opportunities

• Modern consumers are more fickle and less brand loyal than ever before
• Most consumers are completely media-overloaded, with hundreds of promotional messages hitting them every day
• With the Internet, consumers have more choice than ever before
• Following the recession, there’s a lot less money around these days
• Customer are highly price sensitive and conscientious of value in these leaner times
• Customers have decreasing attention spans and a limited tolerance for ’new offers’
• Traditional media channels are fragmented and their audience reach is much demised
• Modern lifestyle patterns mean that consumers are increasingly short of time to experiment with new brands
• Customers are increasingly looking for ecologically sound, ethical and trustworthy brands
• Consumers are increasingly choosing on-demand services - where they can define their own schedule rather than be bound by someone else’s

10 Affino Social Commerce Benefits for Lifestyle Brands

• Give your customers the most immersive, best possible customer experience
• Promote brand loyalty by giving your consumers recognition and rewards within the community
• Develop your audience through the full force of viral and social networking
• Properly identify and analyse your target audience/s
• Offer your customers paid-for supplementary premium services
• Develop a vital, vibrant, community-based online private member’s club
• Build up your ideal brand profile through multiple format content and media collateral
• Offer multiple promotional and endorsement channels for complementary brands
• Maximise your revenue streams by monetising all your target audience contact points
• Be in command of the relationship your customers have with your brand

10 Key Affino Components for Lifestyle Social Commerce

• Social Bookmarks - empower your customers to share their experiences with other like-minded consumers

• Calendar - share your social calendar with your customers

• Comments & Ratings - allow your customers to make reviews and recommendations of your offerings

• Podcasting / Downloads - allow your customers to download essential guides and collateral onto their mobile devices

• Content Subscriptions / Newsletters - allow your audience to sign up for a number of different notifications to keep tabs on all the latest trends

• Blogs - promote brand advocates from within your own community

• Affino Dashboard - identify customer target groups and consumer behaviour trends

• Affino eCommerce - sell merchandise, media and content access, memberships and subscriptions

• Affino Media - add impact and value to your offerings with rich media, video, audio and enhanced media libraries and galleries

• User Profiles - utilise social networking for viral promotion and audience analysis