Musicians, Actors, Artists, Celebrities

10 Challenges / Opportunities

• Most Musicians / Actors / Artists / Celebrities (MAACs) have a limited peak performance career span
• There is a limited period when most MAACs are at the peak of their earning potential
• Most MAACs pay a disproportionate amount of their earnings to 3rd party management agencies
• MAACs must be able to maximise their earning power when they are at their peak
• MAACs must be able to maximise earnings potential when no longer at peak prowess
• MAACs need a contact base to manage potential commercial and sponsorhip opportunities
• MAACs need a contact base to connect with and render various services for fans and supporters
• MAACs need a media and features archive to document, reference and represent their careers
• MAACs need a promotional platform for their activities, an area for press releases and official photography
• MAACS need a rapidly adaptable, controllable system to control their public image

10 Affino Social Commerce Benefits for MAACs

• Fully comprehensive, singularly seamless, easy to manage fan site system
• More on-tap revenue streams than any other system
• More functionality than any other single system
• Create the very best environment and experience for fans
• Take best advantage of viral promotion and networking
• Capitalize on the latest eCommerce and Web 2.0 technology
• Totally manage the fan site in-house
• React rapidly and adapt site for different events and promotions
• Make more money from artist activities
• Keep more of the money generated

10 Key Affino Components for MAACs (Utilising Affino Social Commerce)

• Press Office Area - with downloadable texts and photographs

• Store Boutique - for merchandise, digital formats, subscriptions and memberships

• Digital Media Players - for Audio and Video content

• Photo Gallery - to cultivate public image

• Fan Message Boards - to connect with fan base

• Members Profiles - for social networking and promotion

• Member Resources - secure area with premium content and features

• Artist Blog - for rapid communications and status reports

• Artist Features - Biography, History, News, Updates

• Artist Calendar - Personal Appearances, Events, Shows