Online Communities

 10 Challenges / Opportunities

• Any 21st century business must be able to fully connect with their customers online
• With the Internet comes fierce global competition
• Consumer short term attention span is only around 10 seconds
• More and more customers are wanting some sort of say in the companies they buy goods and services from
• The Internet is increasingly becoming a tool for influencing consumers and setting a global agenda
• People are spending more and more of their time online
• The 21st Century consumer is typically less brand-loyal than before
• The modern consumer needs to know more about the nature, ethics and the values of the businesses they buy from
• The typical consumer either demands the cheapest price, or the best quality of service - great for companies like Amazon who can offer both
• Many Internet shoppers are still wary of purchasing online, much needs to be done to improve consumer confidece and minimise fear of fraud and non-delivery

10 Affino Social Commerce Benefits

• Maximise content value through greater exposure and peer review
• Evolve your business in step with changing consumer behaviour
• Harness the power of community for word-of-mouth promotion and cross-selling
• Own your customer relationship through frequent ongoing and instant dialogues
• Reduce service costs through active community knowledge sharing and self-service
• Derive additional revenues by way of community activity and services
• Utilise your community for ongoing feedback and research purposes
• Motivate your staff through community initiatives, taking advantage of greater visibility and transparency
• Use community to facilitate collaboration and co-operation within consumer networks
• Take advantage of several advanced communications platforms enabled by eCommunity - including Social Learning and Social Marketplace

10 Key Affino Components for Social Commerce Communities

• Blogs - vital user generated features and updates

• Comments & Ratings - for powerful feedback and input

• Groups - collaborative interest groups

• Message Boards - for easy and fluent threaded discussions

• Member Profiles - for social networking and promotion

• Affino Messenger - for instant conferences and one-to-one text chats

• Online Directories - for commercial listings and professional directories

• Workflows - for User Generated Content / Social Content Management

• Affino Media - for media sharing, rich media and on-demand media resources

• Affino eCommerce - for paid-for membership, subscription, content access and paid-for on-demand media and downloads