Publishers

10 Challenges / Opportunities

• In today’s media battlegrounds, the winner is whoever gets the story out first - with the relevant pictures, live interviews and soundbytes
• Printed materials are out of date well before they hit the newsstands - either the emphasis has shifted, or one or more late-breaking stories have taken over as the news event of the day
• Personal / Citizen Journalism is still on the rise, with many a blog now actually making the reverse journey to printed work
• Often the key dynamic of a story is found within the commentary and debate, something that the Internet is far better at than the printed word
• The general readership wants to play a more active role in leading news stories - with opinions and commentaries of their own
• Traditional advertising is in serious decline
• The media consumer audience is ever more fragmented and specialist than before
• Amazon has almost a monopolistic supremacy in the selling of books - both in terms of range and price
• Society is gradually becoming less literate, with less proper literature being consumed overall

10 Affino Social Commerce Benefits

• Target a larger audience online, with reduced overheads
• Take advantage of Affino SEO Automation for better category and topic indexing / search engine referrals
• Make use of online sponsorhips and promotional capabilities to offset declining traditional advertising revenues
• Fully engage your readership with interactive community functionality
• Develop your readership through the full force of viral and social networking
• Let your readership participate with commentaries and opinions, as well as their own features
• Know your readership through user registrations and activity logs
• Set up book clubs and reader groups for active readership support and print promotion
• Finely target your readership with relevant supplementary media and related collateral
• Offer your readership paid-for complementary services and resources

10 Key Affino Components for Publisher Social Commerce

• Blogs - the publishing phenomena of our time

• Groups - allow your readership to set up their own special / common interest reading groups

• Content Subscriptions - allow your readership to sign up to and receive bulletins for new publication / editorial entries

• Keyword Management / SEO Automation - set up your own keyword taxonomy to automatically index your print catalogue against key subject and topic categories

• Message Boards - excellent contact bases for sharing opinions, commentaries and inquiries into particular written works

• Member Profiles - let your readers share their likes and recommendations and network with each other - viral promotion

• Recommendations - have Affino make reading, content and friend recommendations based on shared topic preferences

• Social Content Management - let your consumers share the editorial work and provide valuable content

• Affino eCommerce - sell memberships, subscriptions and paid-for access to exclusive, high value features, as well as the traditional print catalogue content of course

• Affino Media - make use of author introductions, chapter excerpts and on-demand audio books via the Affino Media players