Retailers

10 Challenges / Opportunities

• Congested roads and crowded public transport are encouraging more people to shop from home
• The modern consumer is increasingly more savvy and requires a wider choice, more product information and comparisions, and more competitive pricing
• Work culture is becoming more 24-hour, with a large number of potential consumers working during typical offline store opening hours
• As consumers’ lives become more highly pressurized, they become more reliant on auxiliary services, such as the ability to pre-order and schedule deliveries
• Most consumers have a limited window of tolerance for making purchases (impulse time-out)
• Online consumers tend to be ficlke and have low brand loyalty
• Online retail still accounts for less than 10% of total retail sales
• Large number of consumers still harbour suspicion and distrust about shopping on the Internet
• Because of current technoloy innovations, consumers are expecting more interactive, sensory and immersive retail experiences
• A trip to a classy mall is still a significant destination event for many shoppers

10 Affino Social Commerce Benefits for Retailers

• Monetise all parts of your website, not just your retail catalogue
• Create self-sustaining Social Marketplaces
• Target a larger audience
• Extend your ’opening hours’
• Reduce your cost of sales
• Introduce customer privileges and rewards to encourage loyalty
• Make use of your customer community to identify and promote brand advocates
• Use cross-promotion and linked purchases to increase the value of each sales order
• Empower your customers to promote products and services on your behalf
• Get to know your customers better to be better able to service their needs

10 Key Affino Components for Social Commerce

• Hybrid Goods Bundles - Sell traditional catalogue goods, digital goods, on-demand services, memberships and subscriptions in any combination

• Comments & Ratings - the most effective recommendations are personal reviews made by identifiable members of your community

• Content Subscriptions - let you customers sign up for notifications in any product or service area they are interested in - notifications are sent out whenever new additions are made

• Wishlist - allow your customers to record their ongoing most-wanted products - for friends and family to purchase on their behalf

• User Profiles - for promotional networking and word-0f-mouth recommendations

• Single Page Checkout - reduce number of shopping cart aborts by making checkout easier and quicker

• Affiliate / Embedded Stores - set up personality-led mini store fronts for brand advocates to promote specially selected product ranges

• Self-Managed Stores / Mini-Mall - set up retail environment where 3rd parties can either sell complementary products or services to yours, or else sell on your behalf

• Affino Media - for rich media impact, animated features, introductions and overviews

• eCommerce Dashboard - track referrals and conversions to help you understand and improve your sales effectiveness