Affino Features in this year's InPublishing Publishing Partners Guide once more

Affino is the leading Unified Business Platform for media, publishing, events, membership and professional services organisations. The Affino SaaS Platform provides a complete single customer view solution for engaging with and monetising audiences. It combines full-range Audience CRM with Sales and Marketing Automation, Ecommerce, Subscriptions and Memberships, Messaging, CMS, Events, Ad Serving, and Recruitment.

Affino helps streamline and make organisations more efficient, more cost-effective, and more productive, as well as delivering numerous new revenue stream capabilities not possible via alternative means. The fully GDPR-compliant system is built on the principles of Actionable Intelligence - prompting and triggering intuitive rapid responses based on fully accurate and comprehensive first-hand real-time data.

Two of the key automation components in Affino are the Customer Ladder and Conversion Events services, which can be used to connect and enhance every facet of each user's journey. It is possible to set up incredibly far-reaching chained workflows which engage, communicate in an intelligent and timely manner, grant permissions, issue credits, and many other user rewards and incentives.

The Smart Converting Articles functionality tracks the last items of content a prospect consumed prior to any purchase – physical, digital, event tickets, award entries, subscription or even fundraising. They are essential for identifying what drives engagement and conversion to sales. Affino's ability to then surface the most effective content to the audience on-site and through automated messaging is transformative in driving forward conversions and revenues.

With the Affino Unified Business Platform – everything is seamlessly interconnected, and unlike typical hybrid enterprise stack solutions with complex Integrations. You spend no time, effort, or budget maintaining those pre-existing interrelations in Affino. Because Affino does so much of the heavy lifting, and integrates with ease, its clients can deploy far more of their resources to targeting business opportunities.

Affino is a universal platform which can be used by all staff, customers and members, prospects and casual users equally. Extensive site security means businesses can empower all teams to collaborate and manage their own specific business areas whilst accessing all the shared resources and intel. Something which is simply not possible with a multi-platform approach.

With Affino’s inherent interconnected capabilities – project progress tends to be faster and more successful at meeting the project goals and KPIs than for equivalent hybrid approaches. Affino clients can be more fluid and agile than their direct competitors, allowing them to capture new opportunities and spaces before the rest of the market. Affino is engineered to work for the smallest teams to make the biggest impact, and for large teams to work seamlessly alongside each other. 

Affino is one of the few systems that has been providing comprehensive first-party data and intelligence from the outset. It is future ready for third party cookie blocking, in essence all the services, ads, interactions and data capture are unblockable. The Smart analytics screens and dashboards throughout Affino support with deep audience engagement and converting that into actionable data and solid revenues.