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Cookie Armageddon Endgame - Google is wholly phasing out 3rd Party Cookies in 2024

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It is official now - Google has started phasing out 3rd Party Cookies at last. Initially and for the 1st Quarter of this year - around 1% of Android and Chrome users will have 3rd party cookies locked down in a similar way to how Apple Safari and Firefox have been doing for some years. The remaining 99% will then be weaned off 3rd Party Cookies throughout the second half of this year when using Google applications.

 

We at Affino have been cautioning the use and reliance on 3rd Party Cookies ...

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